Social media is an easy way to stake out a little digital real estate in the search engines for your name and your skill set.
Why do search engines matter for lawyers? At least two reasons come immediately to my mind.
First, maybe you’ve been recommended to a prospective client, employer or journalist by name and that person does what they should – a little digital due diligence to see if you’re as impressive as they’ve been led to believe.
You’re going to look a whole lot more savvy and impressive if a page or two of entries appears when your name is typed into Google.
Second, if you’ve got a half dozen or more profiles up on the various available social networking platforms with a coherent keyword strategy in place to describe you, your Continue Reading…
Attorney 2.Oh! is NOT another book about social media marketing. A book about understanding & leveraging new media tools & strategies, Attorney 2.Oh! is written by a digitally savvy attorney to explain how to publish & syndicate proof of expertise & thought leadership.